Fondazione per l’Attrazione Roma & Partners
Fondazione Roma and Partners was created by Roma Capitale, Camera di Commercio di Roma and Aeroporti di Roma.
Fondazione per l’attrazione internazionale
- Fondazione Roma and Partners wants to develop Rome's value perception at an international level, supporting economic growth and increasing jobs in the hospitality, commerce, and events industries, to the overall benefit of the city;
- Rome & Partners was created with the awareness that the tourism landscape has completely changed due to the digital transition, which has transformed the tourism market;
- Rome & Partners is focused on digital transformation, which demands a new approach for a DMO (Destination Marketing Organization) aiming to work successfully in the global tourism market. Traditional tourism promotion methods have been surpassed by tools used both by visitors and hotels, restaurants, cultural attractions, etc. to establish themselves in the market. Today, the market is dominated by digital tools;
- Fondazione Roma and Partners adopts an innovative vision in adapting promotional techniques, emphasizing the importance of technological tools, developing effective communication with the use of cutting-edge real-time service platforms to promote the city and interact with visitors, enriching their experience. Its communication model extends throughout the entire visit experience, guiding the guest from initial inspiration to trip planning, booking, stay, and post-visit feedback;
- Every phase of the tourism business model is already being transferred into the digital world. The “inspiration” phase is now facilitated through information distributed on the internet; the booking and ticket purchase process also takes place on digital channels; even the “on-site” activities, once in the destination, are being almost entirely transferred to the digital sphere; similarly, all “post-trip” activities, such as advice and recommendations after the journey, are moving online;
- Fondazione Roma and Partners wants to integrate the promotion of the city , with particular focus on real-time services to optimize the stay in Rome, offering guests the possibility to use all the city's resources in a simple and direct manner, thanks to the Fondazione's digital infrastructure;
- Operating in direct synergy and through strategic partnerships with institutional and private entities, Rome & Partners , also due to its nature as a public-private participation, aspires to an integrated promotion of Rome, mobilizing stakeholders in the tourism, culture, and events sectors on specific international projects. The Foundation also aims to involve individual hospitality operators in a shared strategy to position Rome as a global leader in the field.
