What is discussed when we talk about Rome? Insights on the international perception of the city.
What is discussed when we talk about Rome? Insights on the international perception of the city.
This study collects and analyzes posts that feature Rome's tourist attractions. Through this analysis, it is possible to measure which specific places in the city are the most photographed, or rather, the most "Instagrammed." It is also possible to see the most followed paths, understand the connections between one attraction and another, and create "clusters" of tourist interest based on the content photographed and posted on social media.